![]() We’re talking tens or hundreds of thousands of organic visits per month. SEO testing probably isn’t right for you unless your website gets a significant amount of organic traffic. It helps account for seasonality and variables outside of your control because these things affect both groups of pages.It’s not as time-consuming as serial testing because you only have to make changes to a small subset of pages.If the change negatively affects SEO, it impacts only a small subset of pages.We recommend this type of SEO testing because: The group of unchanged pages is known as your control group, and the group of changed pages is known as the variant group. You then compare how the changed pages fare against the unchanged pages. SEO A/B testingĪ/B testing (or split-testing) is where you change some pages but not others. We don’t recommend this type of SEO testing because it’s unwise to assume causation with a sample size of one. Time-based testing is where you make a change to one page and see how it performs. It doesn’t account for seasonality or variables outside of your control.Ģ.It’s usually more time-consuming to make a sitewide change and even more time-consuming if you have to roll it back.If the change negatively affects SEO, it impacts all your pages-not just a few.We wouldn’t recommend this for three reasons: Serial testing is where you change all of the pages on your website at once and observe the outcome. By running an SEO test, you can limit any negative outcome to a small subset of pages. If there’s one thing worse than spending time and effort rolling out an SEO change that has no impact on SEO, it’s doing the same for something that negatively impacts SEO. ![]() Fail to do this, and the person with the loudest voice tends to dictate direction-which isn’t always for the best. Often the quickest way to settle disputes is to test them. Be data-driven, not opinion-drivenĮveryone has an opinion on what does and doesn’t work in SEO. Testing tells you whether something is likely to have a positive impact in less time using fewer resources. If that change doesn’t have the desired effect, it’s a waste of energy. Rolling out SEO changes can absorb a lot of time and resources. Just because someone saw a positive impact after making a change doesn’t mean things will play out the same way for you. Known ranking factors aside, there’s a lot of “it depends” scenarios in SEO. Here are four benefits of running SEO tests: 1.
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